Kutheni iimeko zaseTshayina kunye neengxowa zithengiswa phesheya?
Umgca wemveliso usebenza ngokuzeleyo, kwaye umthamo wezithuthi zekhonteyina uphindwe kabini.EZhejiang, eHebei nakwezinye iindawo zaseTshayina, amashishini emithwalo aye angenisa isiganeko esikhulu kwiminyaka emithathu eyadlulayo.
Kutheni iingxowa zamaTshayina ziqhuma phesheya kolwandle?Ngokwedatha ethile, iingxowa zaseTshayina zibalele phantse i-40% yesabelo semarike yehlabathi, ukuseka inzuzo enkulu yokuvelisa.Ngexesha elifanayo, nangona kunjalo, kwimarike yempahla ephezulu yehlabathi, "umthamo" wemithwalo e-China awukabi phezulu.
Abangaphakathi bathi iisutikheyisi zaseTshayina zithandwa phesheya kolwandle, nto leyo esisiphumo soluhlu lwezinto ezinje ngeengenelo ezidityanisiweyo zeshishini leesutikheyisi zaseTshayina.Ngokuqinisekileyo, imeko yemarike iyatshintsha lonke ixesha, kubandakanywa ubhubhane, iingxabano zengingqi, iingxabano zorhwebo kunye nezinye izinto, nazo zifanelwe ingqalelo esondeleyo.
Iiodolo zaphesheya zenyuka kakhulu
I-Hebei Gaobeidian Pengjie Leather Co., Ltd. yinkampani evelisa kwaye ithengise iingxowa eziphakathi kunye neziphezulu.Inkampani ikwiSixeko esitsha saseBaigou, kwiPhondo laseHebei.Umthamo wayo wonyaka wokuthumela ngaphandle ngamashumi ezigidi zeeyuan, ezibalelwa malunga nesiqingatha somthamo weshishini.
UWang Jinlong, usihlalo wale nkampani, uxelele iChina Newsweek ukuba ukusukela kulo nyaka, iiodolo zayo zorhwebo zangaphandle ziye zaphindaphindeka.Ngokoqikelelo oluluqilima, ishishini lokuthumela ngaphandle linyuke ngaphezu kwama-30% xa kuthelekiswa nonyaka ophelileyo.
I-Hebei Baigou iSixeko esitsha sesinye seziseko ezibalulekileyo zoshishino lwemithwalo e-China.Izibalo zibonisa ukuba kwiinyanga ezisibhozo zokuqala kulo nyaka, inani elipheleleyo lamatyala, iingxowa kunye nezikhongozeli ezifanayo ezithunyelwa ngaphandle kwe-Hebei yi-1.78 yebhiliyoni ye-yuan, i-38% ngonyaka.
E-Pinghu, eZhejiang, esinye isiseko esibalulekileyo sokuvelisa imithwalo, umntu wangaphakathi wendawo uthe imiyalelo yayo yokurhweba kwamanye amazwe igcine ukukhula okungaphezulu kwama-50% kulo nyaka, kwaye umthamo wokuthumela ngaphandle kwemithwalo kwiinyanga ezisibhozo zokuqala kulo nyaka uye wanda. 60% unyaka nonyaka.
Izibalo zibonisa ukuba ukususela ngoJanuwari ukuya ku-Agasti, ukuthunyelwa kwe-Zhejiang kwamatyala, iingxowa kunye nezikhongozeli ezifanayo zifikelele kwi-30.38 yeebhiliyoni zeeyuan, ukunyuka kwe-59% ngonyaka ukusuka kwi-19.07 yebhiliyoni ye-yuan kunyaka ophelileyo.
I-Hebei Baigou kunye neZhejiang Pinghu ziziseko zemveli zemveliso yoshishino lwemithwalo e-China.Kwiminyaka yakutshanje, kunye nemfuno ekhulayo yemithwalo, inani lamashishini emithwalo e-China liyanda, kwaye ukuveliswa kwemithwalo kubandakanya imimandla emininzi.Ngokomzekelo, i-Shandong, i-Jiangsu kunye ne-Hunan ziye zaba ziziseko ezikhulayo zemveliso yemithwalo e-China.
Kwezi ziseko zoshishino ezivelayo, imeko yemithwalo eya elwandle nayo iyavuyisa kakhulu.Thatha uHunan njengomzekelo.Kwiinyanga ezisibhozo zokuqala zalo nyaka, ukuthunyelwa kwe-Hunan kweengxowa kunye nezikhongozeli ezifanayo zafikelela kwi-11.8 yeebhiliyoni zeeyuan, ukunyuka kwe-40.3% ngonyaka;Phakathi kwabo, ixabiso lokuthumela ngaphandle kweengxowa zesikhumba kunye nezikhongozeli ezifanayo zafikelela kwi-6.44 yebhiliyoni ye-yuan, ukuya kwi-75% ngonyaka.
UJiang Xiaoxiao, umlawuli weCIC Insight Consulting, uxelele iChina Newsweek ukuba ukuphuma kwamatyala kunye neengxowa kwiziseko zemveli ezifana neBaigou eHebei, iPinghu eZhejiang, iShiling eGuangdong kunye neziseko ezisahlumayo ezintlanu ezifana neHunan zibalelwe malunga nama-80 ekhulwini. ilizwe lilonke, kunye nemiyalelo yorhwebo lwangaphandle kwezi ndawo ezibalulekileyo zemveliso ziye zanda ngokubanzi, nto leyo ebonisa ukuba ukuthunyelwa kwamanye amazwe kwamatyala kunye neengxowa e-China kubonise umkhwa wokubuyisela.
Ngokutsho kwedatha ekhutshwe yi-General Administration of Customs kutshanje, ngo-Agasti kulo nyaka, ixabiso lokuthumela ngaphandle kwamatyala, iingxowa kunye nezikhongozeli ezifanayo e-China zanda ngo-23.97% ngonyaka.Kwiinyanga ezisibhozo zokuqala, i-China iqokelele umthamo weengxowa ezithunyelwa ngaphandle kunye nezikhongozeli ezifanayo yayiyi-1.972 yezigidi zeetoni, inyuke nge-30.6% ngonyaka;Isixa-mali esongezelelweyo sokuthumela ngaphandle ibe yi-22.78 yeebhiliyoni zeedola zaseMelika, inyuke ngama-34% ngonyaka.
Idatha ibonisa ukuba kwiinyanga ezisibhozo zokuqala zika-2019, umthamo wokuthumela ngaphandle kweengxowa kunye nezikhongozeli ezifanayo e-China zazizizigidi ezi-2.057 zeetoni, kwaye isixa-mali sokuthumela ngaphandle sasiyi-17.69 yeebhiliyoni zeedola zaseMelika.Umthamo weengxowa ezithunyelwa kumazwe angaphandle kwiinyanga ezisibhozo zokuqala kulo nyaka ugqithise kwisixa kwangeli xesha linye lika-2019.
U-Li Wenfeng, usekela mongameli we-China Chamber of Commerce for the Import and Export of Light Industry Crafts, uxelele i-China Newsweek ukuba imakethi yemithwalo yehle ngo-2020 ngenxa yokuqhambuka kwesifo.Ukusukela kwisiqingatha sesibini sika-2021, imakethi ibuyile.Iinyanga ezisibhozo zokuqala kulo nyaka zonyuke kakhulu xa zithelekiswa nonyaka ophelileyo.Kulo nyaka, ukuthunyelwa kwemithwalo yaseTshayina kulindeleke ukuba kufikelele kwindawo ephezulu.
Ukusebenza kwezinye iinkampani ezidwelisiweyo nako kuyenyuka.Idatha yezemali ye-American luggage brand New Beauty kwisiqingatha sokuqala salo nyaka ibonise ukuba intengiso yenkampani yayiyi-1.27 yeebhiliyoni zeedola zase-US, ukunyuka konyaka-ngonyaka we-58,9% xa kuthelekiswa ne-2021. Kwisiqingatha sokuqala se-2022. I-Karun, inkampani eluhlu lwemithwalo yasekhaya, yayinomvuzo wokusebenza we-1.319 yebhiliyoni ye-yuan, inyuke nge-33.26% ngonyaka.
Iinzuzo ezibalaseleyo zemveliso
UJiang Xiaoxiao uthe esona sizathu sibalulekileyo sokubuyiselwa kwemithwalo kukubuyiselwa koqoqosho lwaphesheya kunye nemfuno.
Okwangoku, amazwe amaninzi aseYurophu naseMelika akhulule ukhenketho kunye norhwebo.Ngokunyuka kwemisebenzi yangaphandle efana nokhenketho, kukho imfuno engaphezulu yemithwalo efana neebhokisi zetroli.
I-Zhejiang Pinghu Ginza Luggage Co., Ltd. ngumenzi wetyala letroli.Kuyavakala ukuba ukusukela kulo nyaka, ishishini leetroli lale nkampani liye laqhuma, kwaye iiodolo zicwangciselwe unyaka ozayo.Ukongeza, ukuthengiswa kweemeko zetroli eziveliswe nguHebei Gaobeidian Pengjie Leather Co., Ltd. nazo zanda kakhulu.
Idatha yengxelo yezemali yeNew Beauty ibonisa ukuba xa kuthelekiswa ne-Asiya, ukusebenza kwenkampani eYurophu nase-United States kuye kwaphindaphinda kakhulu.Phakathi kwabo, ukuthengiswa kwenetha yaseNyakatho Melika, iYurophu kunye neLatin America kwisiqingatha sokuqala se-2022 kunyuke ngo-51.4%, 159.5% kunye ne-151.1% ngonyaka ngokulandelanayo, ngelixa i-Asia kwisiqingatha sokuqala se-2022 yanda nge-34%.
U-Wang Jinlong uthe kwimeko enjalo, utshintsho lwezinga lotshintshiselwano ukususela kulo nyaka, ngokukodwa ukuxabisa idola laseMelika, liqinise amandla ayo okuthenga kunye nokukhuthaza ngakumbi imfuno.
Ekuqaleni kukaJanuwari kulo nyaka, izinga lokutshintshiselwa kwe-dollar yase-US ngokumelene ne-RMB yayiyi-6.38, ngelixa ngo-Oktobha 18, izinga lokutshintshiselwa kwe-dollar yase-US ngokumelene ne-RMB yayiyi-7.2, kunye noxabiso oluhambelana ne-dollar yase-US edlula i-10. %.
Ukongeza, ngenxa yokunyuka kweendleko zabasebenzi, iimathiriyeli ekrwada, iindleko zothutho, njl.njl., umndilili wexabiso leyunithi yeengxowa kunye neesutikheyisi unyuke kakhulu, nto leyo ethe yanyusa ukukhula kwesixa-mali sokuthumela kumazwe angaphandle ukuya kumlinganiselo othile.Idatha ibonisa ukuba ixabiso leyunithi yeengxowa kunye nezikhongozeli ezifanayo kwiinyanga ezisibhozo zokuqala ze-2019 yi-US $ 8599 / ton, kwaye iya kunyuka kwi-US $ 11552 / toni kwiinyanga ezisibhozo zokuqala ze-2022, ngokunyuka okuphakathi kwe-34%.
U-Zhang Yi, i-CEO kunye nomhlalutyi oyintloko we-iMedia Consulting, uxelele i-China Newsweek ukuba, ngokusisiseko, iintengiso zaphesheya kweengxowa kunye neesutikheyisi zaseTshayina zisekho ngenxa yeenzuzo zabo zokusebenza kweendleko ezibalaseleyo.
Uthe emva kweminyaka engama-30 ukuya kwengama-40 yophuhliso, ishishini lemithwalo laseTshayina lihlakulele ityathanga lemizi-mveliso elipheleleyo ngesiseko sokusetyenzwa ngezinto ezibonelelwayo, kubandakanya izixhobo ezixhasayo, iitalente, izinto ezikrwada kunye nobuchule bokuyila.Inesiseko esihle soshishino, amandla abalaseleyo, amava atyebileyo kunye nomthamo owomeleleyo wemveliso.Ngombulelo kwimveliso yemithwalo eqinileyo yaseChina kunye nobuchule bokuyila, imithwalo yaseTshayina iphumelele igama elihle kakhulu kwiimarike zaphesheya;Ukusuka kwiziphumo zokubeka iliso, abathengi baphesheya baneliseke ngakumbi ngomgangatho weengxowa zaseTshayina kunye neesutikheyisi.Kwangaxeshanye, iibhegi zaseTshayina kunye neesutikheyisi zineengenelo ezaneleyo kwixabiso, eyona nto iphambili abathengi baphesheya kwezilwandle babaluleke kakhulu kuyo.
Kwelinye icala, kwezinye iingingqi, ixabiso eliphakathi lepakethe enye lingaphantsi kweeyuan ezingama-20.
Ngakolunye uhlangothi, umgangatho womgangatho wemithwalo e-China uphucula rhoqo.UWang Jinlong uxelele iChina Newsweek ukuba kwimarike yanamhlanje yaphesheya, ukhuphiswano luqatha, kwaye abathengi baphesheya kweelwandle banemfuno eziphezulu kakhulu zomgangatho.Ukuba umgangatho wemveliso awuphuculwanga, awuyi kuma kwaphela, kwaye ukusebenza kuya kuba kubi kakhulu.
U-Li Wenfeng uthe iisutikheyisi kunye neebhegi zaseTshayina zithandwa phesheya kolwandle, esi sisiphumo soluhlu lwezinto ezinje ngeenzuzo ezidityanisiweyo zeesutikheyisi zaseTshayina kunye neebhegi.Ngokuqinisekileyo, imeko yemarike ihlala iguquka, kubandakanywa ubhubhane, iingxabano zengingqi, iingxabano zorhwebo kunye nezinye izinto, nazo zifanelwe ingqalelo esondeleyo.
Ubuthathaka bophawu olubuthathaka kufuneka bomelezwe
Okwangoku, i-China iye yaba ngumvelisi omkhulu wempahla wehlabathi.Ngokwe-CIC Insight Consulting, iingxowa zaseTshayina zibalele phantse i-40% yesabelo semarike yehlabathi.Nangona kunjalo, kwelinye icala, abavelisi bemithwalo baseTshayina bagxile kakhulu kwi-OEM.Okwangoku, kukho amashishini amaninzi kwishishini, kwaye ugxininiso loshishino luphantsi;Ngakolunye uhlangothi, ukusuka kwicala le-brand, imarike yempahla yasekhaya neyamazwe ngamazwe isalawulwa ziimpawu zamazwe ngamazwe.
I-CIC Insight Consulting kunye nokuHlola kubonisa ukuba, ngokwembono yesakhiwo semveliso yokuthumela ngaphandle, imithwalo yokuthumela ngaphandle yaseTshayina isalawulwa yi-OEM yohlobo olukhulu lwamazwe ngamazwe oluphakathi kunye neemveliso eziphezulu.Kwimarike yasekhaya, ukukhuphisana kweempahla zempahla kubonakaliswa ngamacandelo ahlukeneyo exabiso.Phakathi kwamaxabiso aphakathi naphantsi, iibrendi zasekhaya zizongamela, ngelixa kumaxabiso aphakathi naphezulu, iibrendi zamazwe angaphandle ziphantse zilawule.
Ukususela kwisiqingatha sokuqala salo nyaka, ukukhula kwentsebenzo yeshishini lemithwalo yaseMelika i-Xinxiu, eneempawu ezininzi ezidumileyo ezifana ne-Xinxiu kunye ne-Meilv, yayiphezulu kakhulu kune-Karun.
Kwiminyaka yakutshanje, amashishini emithwalo yasekhaya, anje ngeGinza Luggage kunye neKairun, baye basungula ezabo iimpawu, kodwa okwangoku, ukukhuphisana kwabo akwanelanga.
Thatha iKarun Co., Ltd. njengomzekelo.Kwisiqingatha sokuqala sika-2022, ingeniso yokusebenza yenkampani yayiyi-1.319 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka ngama-33.26%.Inkampani ineentlobo ezimbini zamashishini: i-OEM kunye ne-brand yangasese.Ukukhula kwentsebenzo yayo ikakhulu ngenxa yokunyuka okukhulu kwengeniso evela kwii-odolo ze-OEM.
Phakathi kwabo, ishishini le-OEM likaKarun Co., Ltd. yi-R & D kunye nokuveliswa kweengxowa zeempawu ezidumileyo ezifana ne-Nike, i-Decathlon, i-Dell, i-PUMA, njl., kunye nengeniso ye-1.068 yebhiliyoni ye-yuan, ukuya kwi-66.80% ngonyaka. .Nangona kunjalo, ngenxa yemfuno ebuthathaka, ingeniso yeshishini lophawu lwabucala yehle nge-28.2% ukuya kwi-240 yezigidi zeeyuan, endaweni yoko yacothisa ukusebenza kwenkampani.
U-Zhang Yi uthe amandla e-brand yemithwalo e-China abuthathaka kakhulu, eyona ngxaki ifunekayo ukusombulula imveliso yemithwalo.Kungxamisekile ukomeleza ukwakhiwa kwebrendi nokwandisa uhlaziyo lweendlela zokuthengisa.
U-Li Wenfeng ukholelwa ukuba ukwenza i-brand yemithwalo yaseChina ibe nkulu kwaye yomelele, kusafuneka senze iinzame kwiinkalo ezintathu: okokuqala, ngokomgangatho wemveliso, kufuneka siqhubeke sizama ukuphucula nokuphucula umgangatho wemveliso;Okwesibini kukuphucula uphuhliso kunye namandla oyilo, ngakumbi xa sisiya kwimarike yaphesheya, kufuneka sithathele ingqalelo inkcubeko, imikhwa kunye nezinye izinto zabathengi baphesheya, ukuze kuqulunqwe iimveliso ezithandekayo, njengokuyila ngokudibeneyo kunye nokuphuhlisa iimveliso kunye namazwe aphesheya. abayili;Okwesithathu, ukomeleza ukwakhiwa komjelo kunye nokuphucula ukukwazi ukusebenza phesheya kolwandle.
Kumashishini ethu emithwalo, akukho ndawo yokutshintsha okwangoku.
UJiang Xiaoxiao uthe ngokwembono yemarike yasekhaya, njengoko abathengi abancinci benikela ingqalelo engakumbi kwifashoni yohlobo, bengasalandeli ngokumfamekileyo iimveliso zamazwe ngamazwe, kwaye kwangaxeshanye, ukwamkela kwabo iimveliso zaseTshayina-Chic kunye neempawu zomyili wasekhaya kuye kwanda kakhulu, olu tshintsho kwiindlela zokusetyenziswa lithuba elihle lophuhliso, kwaye iimpawu zemithwalo yendawo kufuneka ziqinise ukubamba kwazo.
U-Li Wenfeng ukholelwa ukuba, kumashishini ethu emithwalo, kwelinye icala, kufuneka someleze ukwakhiwa kwezakhono zedijithali, kubandakanywa uphuhliso lwedijithali kunye noyilo, ukuveliswa kwengqondo kunye nezinye iinkalo zokwandisa utyalo-mali;Ngakolunye uhlangothi, kufuneka sikhawulezise isantya sobuchwephesha bekhabhoni ephantsi kwekhabhoni, njengokusebenzisa iteknoloji yokuvelisa uhlaza ukuphucula inkqubo yokuvelisa, ukuqala ngokuthengwa kwezinto eziluhlaza, kunye nokwandisa ukusetyenziswa kwezixhobo zokukhusela okusingqongileyo.
“Amashishini akanakuluthatha olu tyalo-mali njengomthwalo.Ngokuchasene noko, onke angamathuba okunyuka kweempawu zemithwalo yaseTshayina, kodwa ukwakha uphawu akuwona umsebenzi wosuku, kwaye kufuneka kuqokelelwe ngokuhamba kwexesha, "kusho uLi Wenfeng.
Ixesha lokuposa: Dec-28-2022