Ubume bophuhliso lweshishini leebhegi zabasetyhini kwihlabathi jikelele

Iingxowa zabasetyhini, esi sibizo siphuma kuhlelo lwesini lweengxowa.Iingxowa ezinokwahlula ngokwesini kwaye zikhawulelwe kwi-aesthetics yabasetyhini ngokudibeneyo zibizwa ngokuba ziingxowa zabasetyhini.Iingxowa zabasetyhini zikwayenye yezinto zokuncedisa abafazi.Ngokohlelo lwasekhaya, ngokubanzi lwahlulwe ngokwemisebenzi: iipaji ezimfutshane, iipaji ezinde, iibhegi zokuthambisa, iibhegi zangokuhlwa, iibhegi, iibhegi zamagxa, iibhegi, iibhegi zezithunywa, iibhegi zokuhamba, iibhegi zesifuba kunye neebhegi ezisebenzayo.Okanye ngokwezinto eziphathekayo: isikhumba, i-PU yesikhumba, i-canvas, umqhaphu kunye nokunye.Ukuhlelwa kwamazwe angaphandle ngolu hlobo: I-WALLET wallet, i-COSMETIC BAG (ibhegi yokuthambisa), i-HANDBAG (ibhegi yesandla), eyahlulwe yaba yi-TOTE (ibhegi ephathwayo), i-SHOULDERBAG (ibhegi yamagxa), i-BUCKETBAG (ibhegi yebhakethi).
1. Ubume bophuhliso lwemarike yoshishino lweengxowa eziphathwayo zabasetyhini kwihlabathi jikelele

Ngokwe "Ngxelo enzulu yoPhando kunye neNgxelo yoHlalutyo lwePropekthi yoPhuhliso kwiMeko yangoku yoShishino lwengxowa yabasetyhini baseTshayina (2022-2029)" ekhutshwe yi-Guanyan Report Network, ukusukela ngo-2021, ubungakanani bentengiso yehlabathi jikelele kwishishini leebhegi zabasetyhini buya kufikelela e-US. I-63.372 yeebhiliyoni zeedola.Ngokwembono yengingqi, iAsia inoxinaniso oluphezulu lwabemi.Imimandla emelwe luqoqosho olusakhulayo olufana neTshayina inomlinganiselo ophezulu weengxowa zentengiso yabasetyhini.I-Asiya ikwayeyona marike inkulu yehlabathi yeengxowa zabasetyhini.Ukongeza, iYurophu kunye ne-United States.Iingingqi ziindawo zokusetyenziswa kweemveliso zexabiso eliphezulu, kwaye ixabiso leyunithi eliphezulu labathengi likwenza ukuba le mimandla ibe ziimarike eziphambili zengingqi yeengxowa zabasetyhini, ngakumbi imarike yeebhegi zabasetyhini abakumgangatho ophezulu.
Okwesibini, imeko yophuhliso lwemarike yoshishino lwengxowa yabasetyhini baseTshayina
1. Ubungakanani bemarike
ushishino lwamalaphu lwelizwe lam belisoloko lilelona shishini lokukhanya libalulekileyo kwilizwe lam.Ishishini lemithwalo nalo likwindawo ebalulekileyo kushishino lwempahla olulukiweyo.Iingxowa zabasetyhini zibonakala ngakumbi ngenxa yeempawu zabathengi, ukuzimisela okunamandla ukubuyisela ukusetyenziswa, kunye nokusetyenziswa okungangqongqo, okwenza i-industry Akubakho ukuhla okucacileyo.Ngo-2021, ubungakanani bemarike yeshishini leebhegi zabasetyhini basekhaya malunga ne-114.635 yeebhiliyoni zeeyuan.
(1) Ingxowa yesikhumba yabasetyhini
Njengezinto eziphambili zeengxowa zabasetyhini eziphezulu, isikhumba sisoloko sisetyenziselwa kwiingxowa zabasetyhini zeempawu eziziwayo.Kwiminyaka yakutshanje, ngokukhula kwamandla okuthenga kwabasetyhini kwilizwe lam, ubungakanani bemarike yeengxowa zabasetyhini buye baqhubeka ukwanda, bafikelela kwi-39.32 yeebhiliyoni zeeyuan ngo-2021.
2) Ingxowa yabasetyhini abadibeneyo
Ngokusetyenziswa ngokuqhubekayo kwezixhobo ezahlukeneyo ezidibeneyo, iintlobo zeengxowa zabasetyhini ezidibeneyo zihlala zityetyiswa, kwaye ubungakanani bemarike yoshishino luye lwanda ngokuthe ngcembe.Ngo-2021, ubungakanani bemarike buya kufikelela kwi-75.315 yeebhiliyoni zeeyuan.
2. Imeko yonikezelo
Ukuhanjiswa kwekhonkco loshishino lwemithwalo yasekhaya kubonakaliswa kwi-polarization enzulu kwimarike.Okokuqala, ipateni yemithwalo yasekhaya idla ngokuba nesiphelo esiphantsi, ibuthathaka kumandla ophawu, kunye namazinga asezantsi okumakisha.Ixabiso leyunithi ngokubanzi lingaphantsi kwe-500 yuan.Okwesibini, iimveliso zaphesheya zithatha imigca yemveliso ephezulu, kunye namaxabiso eyunithi ukusuka kumawaka ukuya kumashumi amawaka e-yuan, kunye namazinga aphezulu okumakisha.Ikhefu le-brand libe lithuba elihle lokuphuhliswa kwempahla yempahla yasekhaya enexabiso eliphantsi njenge-Aihuashi kunye ne-90Fen.Ukuthengiswa kwemithwalo kunye neengxowa ezixabisa i-300-1000 yuan zishushu.
Imveliso yemithwalo yaseTshayina ithathe ngaphezulu kwe-70% yesabelo sehlabathi, kwaye ibambe indawo ebalaseleyo kwihlabathi.Njengelona lizwe livelisa imithwalo enkulu ehlabathini, iTshayina inabenzi bemithwalo abangaphezu kwama-20 000, ivelisa phantse isinye esithathwini somthwalo wehlabathi, yaye isabelo sayo semarike sikhulu.Kwiminyaka yakutshanje, kunye nophuhliso olukhawulezayo lweshishini lempahla, inani leenkampani zemithwalo e-China liyanda.Sithetha nje, zifumaneka ikakhulu kumaphondo aselunxwemeni iGuangdong, iFujian, iZhejiang, iShandong, iShanghai, iJiangsu, iHebei neHunan.Ukuphuculwa kwenqanaba kuye kwaqhuba isikali sokuthengisa kwishishini lemithwalo laseTshayina.
Umzi-mveliso wemithwalo waseTshayina unomxokelelwane omde woshishino kunye namakhonkco amaninzi okusasaza.Ukuvela kwe-e-commerce kuye kwandise iziteshi zokuthengisa kunye nokuvelisa imodeli yeshishini leenkampani zemithwalo.I-E-yorhwebo inciphisa iindleko zentengiselwano, abathengi banokuqhagamshelana ngokuthe ngqo neemveliso ezintsha kunye neempawu ezintsha, kwaye banokuthenga ngokukhawuleza iingxowa zeempawu ezahlukeneyo, ngelixa iinkampani zemithwalo zikwazi ukuqhuba ukwaziswa kwemveliso, ukunyusa, kunye nokuthengisa nge-intanethi, ukunciphisa ukujikeleza kunye namakhonkco okuthengiselana, ukuphucula. ukusebenza kakuhle.Ngokukhula kokukhula kwe-e-commerce kunye nemodeli yokusebenza kweqonga elihambelanayo, iindleko zokusebenza ziya kuqhubeka ziyancipha, kwaye i-e-commerce yoshishino lwemithwalo iya kuba yinto eqhelekileyo.
Phakathi kwazo, ukuhanjiswa kosasazo ngqo kuye kwagqama kakhulu kulo nyaka uphelileyo.Ubunyani bayo, unxibelelwano lwexesha lokwenyani, kunye novakalelo lomgama okhuselekileyo kwiscreen sidibene nemfuno eyomeleleyo yabathengi yabantu abanengxaki yokuhamba ngexesha lo bhubhani, okwenza usasazo olubukhoma lube lihashe elimnyama.Isimo sengqondo siye saba yindawo yokuthuthwa kwezithuthi ezithi zahluthwa ziimpawu ezinkulu.Ngaphantsi kokuhamba komoya okukhulu, zininzi iindlela zokudibanisa izandla kunye neeankile ezidumileyo, umphathi ukuphelisa usasazo oluphilayo emntwini, kwaye enze igumbi losasazo eliphilayo.Ishishini lemithwalo liye lavavanya usasazo oluphilayo lwamanzi.Phakathi kwabo, iimveliso zemithwalo ezifana ne-Aihuashi kunye neBremen zisebenze ngokugqwesileyo.Baye baseka ubudlelwane obuhle bentsebenziswano kunye ne-Weiya, i-Li Jiaqi, i-Lieerbao, i-Sydney kunye nezinye ii-anchor ze-Taobao ezihamba phambili, kwaye bazuze udumo oluhle kunye nokuthengisa.Ukongeza, i-Aihuashi ikwasete amagumbi osasazo abukhoma kwiSebe leTao, iDouyin kunye nezinye iitshaneli zokuqinisa unxibelelwano nabasebenzisi, oluye lwamkelwa ngokubanzi ngabalandeli.
Ushishino lwemithwalo lunempembelelo ebalulekileyo yophawu.Iimveliso zemithwalo zasekhaya zaseTshayina zigxininiswe kwiimarike eziphakathi kunye nezisezantsi, kunye nempembelelo ye-brand ebuthathaka kunye namaxabiso eyunithi aphantsi.Kwimeko yokuphuculwa kokusetyenziswa, abathengi bahlawula ingqwalasela engakumbi kumgangatho wemveliso kunye nokwazisa uphawu lwemithwalo, kwaye i-personalized and smart i-middle-to-high-yempahla yempahla inamandla amakhulu ophuhliso.
Ngokwezibalo, ngo-2019, imveliso yeengxowa zabasetyhini basekhaya yayimalunga ne-2.239 yeebhiliyoni.Ngo-2020, ishishini ligcine ukukhula okuzinzileyo, lafikelela kwi-2.245 yezigidigidi.Ngo-2021, imveliso yeengxowa zabasetyhini yayimalunga ne-2.351 yebhiliyoni, kwaye izinga lokukhula lalingaphantsi kwiminyaka edlulileyo.
3. Ibango imeko

Ngokuphuculwa kwemigangatho yokuphila kunye nokutshintshwa kweengcamango zabantu, abafazi banamhlanje baneemfuno eziphezulu kunye neziphezulu zokuzibona, kwaye abafazi bazibonakalisa ngeendlela ezahlukeneyo.Imithwalo iye yaba yinto eyimfuneko njengempahla kunye nezinto zokuthambisa.Ngokweenkcukacha-manani zamasebe achaphazelekayo, kwizixeko zaseYurophu ezikumgangatho wokuqala ezinemizi-mveliso yefashoni, umlinganiselo weevenkile zempahla, iivenkile zezihlangu, imithwalo kunye neevenkile eziphathwayo umalunga ne-2:1:1, kwaye izixeko ezikumgangatho wesibini ngokubanzi zifikelela ku-4:2. :1.Kodwa e-China, nakwizixeko ezikumgangatho wokuqala ezifana neBeijing, iShanghai, iGuangzhou kunye neShenzhen, umlinganiselo weevenkile zempahla, iivenkile ezithengisa izihlangu, imithwalo kunye neevenkile eziphathwayo yi-50:5:1 kuphela.Ukuthelekisa ezi milinganiselo zimbini zahlukeneyo zibonisa imarike enkulu yemarike yemithwalo yaseTshayina.Kwixesha elizayo, imarike iya kwandisa umthamo ngamaxesha angaphezu kwama-20, kwaye imarike inamandla amakhulu.
Ngo-2019, intengiso ebonakalayo yeebhegi zabasetyhini kwilizwe lam yafikelela kwi-963 yezigidi.Ngo-2020, ngenxa yempembelelo yesibetho esitsha sesithsaba, ukuthengiswa okubonakalayo kweengxowa zabasetyhini kuya kuncipha.Umthamo wokuthengisa wonyaka uya kufikelela kwi-970 yezigidi, kwaye uya kunyuka ukuya kwi-1.032 yezigidigidi ngo-2021.
4. Uhlalutyo lokubonelela kunye nebango balance
Ixesha elide, ilizwe lam belingumthengisi omkhulu wempahla yempahla ngaphandle, kwaye imarike yeebhegi zabasetyhini ayinjalo.Kwimalike yasekhaya, izinga lemveliso kunye nentengiso yengxowa yemalike yelizwe lam yabasetyhini ibisoloko ingaphantsi kwama-50%, kwaye isixa esikhulu sesakhono sokuvelisa ingxowa yabasetyhini sityiswa kwiimarike zaphesheya.
5. Ukhuphiswano lomhlaba

Ishishini leebhegi zabasetyhini linokwahlulwa libe bubunewunewu, isiphelo esiphezulu, esiphakathi kunye nobunzima.Okwangoku, maninzi amashishini kwilizwe lam jikelele kwishishini leengxowa zezandla zabasetyhini, umda wokungena kwishishini usezantsi kakhulu, kwaye inani lamashishini amancinci naphakathi kolu shishino likhulu ngokwentelekiso, nto leyo ekhokelele kuqhekeko olukhulu kubafazi belizwe lam. ishishini leebhegi.Imigca yemveliso ephucukileyo kunye neyona nto iphezulu ilawulwa ngokuqinileyo ziimpawu zangaphandle, kwaye imarike esembindini ziimpawu zangaphandle zikhuphisana neempawu eziphambili zasekhaya, kwaye imarike yobuninzi ilawulwa ziibrendi ezininzi zasekhaya ezincinci kunye neziphakathi.

Ngenxa yemalike evuthiweyo yokwenziwa kweebhegi zabasetyhini kunye nomda ophantsi wokungena kwishishini, kukho inani elikhulu leenkampani zabasetyhini kwilizwe lam, kwaye okwangoku akukho nkampani ikhokelayo enenzuzo yodwa.Kwiminyaka yakutshanje, inqanaba lengeniso yabahlali baseTshayina liye landa.Kwixesha elizayo, phantsi kwendlela eqhelekileyo yokubeka uphawu kwishishini, ukugxila kwintengiso yeshishini kulindeleke ukuba kunyuke ngakumbi.

6. Ukugxila kwimarike
Ngokophuhliso lwasekhaya, ukhuphiswano kwimarike yengxowa yesandla yabasetyhini yelizwe lam lubukhali kakhulu, ngakumbi phakathi kweempawu ezincinci kunye neziphakathi.Banokuthembela kuphela kwiimfazwe zamaxabiso ukuze bafumane imarike., i-concentration yemarike ayikho phezulu, izibonelelo zeenkampani ezihamba phambili kwiimarike azibonakali, kwaye ukuhlukana kwemveliso phakathi kweempawu ezahlukeneyo zincinci.Ngo-2021, iCR4 yamashishini asekhaya imalunga ne-16.75%, kwaye imarike ikwipateni ecacileyo yokhuphiswano.