INgxelo yoPhando ngeSimo soPhuhliso kunye neZibonelelo zoTyalo-mali kuShishino lwengxowa yabaseTyhini eTshayina (2022-2029)

INgxelo yoPhando ngeSimo soPhuhliso kunye neZibonelelo zoTyalo-mali kuShishino lwengxowa yabaseTyhini eTshayina (2022-2029)

Iingxowa zabasetyhini zithathwe kuluhlu lwesini lweengxowa, kwaye zilinganiselwe kwiingxowa ezihambelana nemigangatho yobuhle yabasetyhini.Isikhwama sabasetyhini sesinye sezixhobo zabasetyhini.Ngokwe-classification yasekhaya, inokwahlulwa ibe yi-wallet emfutshane, i-wallet ende, i-cosmetic bag, ibhegi yokuhlwa, ibhegi, ibhegi yamagxa, ibhegi yamagxa, ibhegi yomthunywa, ibhegi yokuhamba, isikhwama sesifuba kunye nebhegi yemisebenzi emininzi ngokomsebenzi;Ngokutsho kwemathiriyeli, inokwahlulwa ibe ziingxowa zesikhumba zokwenyani, iingxowa zesikhumba zePU, iPVC, iibhegi zeseyile, iibhegi zesikhumba ezinelacquered, iingxowa ezilukiweyo zezandla kunye neengxowa zomqhaphu;Ngokwesitayile, inokwahlulwa ibe ziingxowa, iibhegi, iibhegi zamagxa, iibhegi zamagxa, iibhegi zabathunywa, iibhegi, iibhegi ezinqeni, iingxowa zokutshintsha, izikhwama zesandla, iibhegi zokunxiba ngokuhlwa, njl.Ngoluhlu, lunokwahlulahlulwa kwiingxowa zokuzonwabisa zefashoni, izikhwama zemithwalo, iingxowa zezemidlalo, iingxowa zoshishino, iibhegi zesidlo sakusihlwa, izikhwama, iingxowa eziphambili, iingxowa zomama, iibhegi zokuthambisa, iibrifkheyisi, njl.Ngokohlelo lokuthamba nobulukhuni, inokohlulwa ibe ziingxowa zokuzonwabisa, iingxowa zokuzonwabisa eziziisiqingatha, iibhegi ezimile okwesiqingatha kunye neengxowa ezinemilo.

Iingxowa zabasetyhini zenziwe ikakhulu nge-mink, iinwele zomvundla, i-canvas, isikhumba senkomo, isikhumba segusha, i-PU yesikhumba, i-PVC, i-leathering, i-synthetic yesikhumba, ilaphu lomqhaphu, ilinen, i-denim, uboya, ilaphu le-Oxford, i-corduroy, ilaphu elingalukwanga, i-canvas, i-polyester. , iplastiki, ilaphu lenayiloni, ilaphu elingalukwanga, ivelvethi, ingca elukiweyo, ilaphu loboya, isilika, ilaphu elingangeni manzi, ingca, ilinen, ilaphu le-windbreaker, ulusu lwengwenya, ufele, ulusu lwenyoka, ufele lwehagu, iphepha, njl.

1, Ushishino lwemithwalo

Iingxowa zabasetyhini zezoshishino lwemithwalo.Ishishini lemithwalo laseTshayina lihlala libambe indawo ebalulekileyo kwihlabathi.Imveliso yayo ibalele ngaphezulu kwe-70% yesabelo sehlabathi, kwaye ibambe indawo ebalaseleyo kwihlabathi.Idatha efanelekileyo ibonisa ukuba iChina inabavelisi bemithwalo abangaphezu kwe-20000, ivelisa phantse isinye kwisithathu somthwalo wehlabathi, kwaye isikali sayo semarike sikhulu.Ukususela kwi-2018 ukuya kwi-2020, inani lemarike yempahla liya kuhlala lijikeleze i-9000-11500, kwaye ngo-2020, inani lemarike yempahla liya kuba ngu-10081. Nangona kunjalo, okwangoku, i-China iselizwe elikhulu kwimveliso yeengxowa, kunye neemveliso ezigxininisiweyo. kwimarike ephantsi, impembelelo yophawu olubuthathaka kunye nexabiso leyunithi ephantsi.Kumxholo wokuphucula ukusetyenziswa, abathengi bahlawula ingqalelo ngakumbi kumgangatho wemveliso kunye nokwazisa uphawu lwemithwalo.Ke ngoko, kuphela kwendlela yokuba amashishini emithwalo yaseTshayina aphuhlise ngakumbi ngokudibanisa ezabo izibonelelo zokuvelisa ukwenza ezabo iimpawu zemithwalo.

2, iMarike yeBag yabasetyhini

Kwiminyaka yakutshanje, imarike yeengxowa zabasetyhini e-China iphuhliswa ngokuqhubekayo.Idatha ibonisa ukuba ubungakanani bentengiso yeebhegi zabasetyhini kwimarike yabathengi baseTshayina ngo-2019 idlule i-yuan yeebhiliyoni ezingama-600, kwaye izinga lokukhula lonyaka lingaphezulu kwe-10%.Kwaye iqhutywa lizinga lokusetyenziswa elikhulayo kunye nemfuno, isikali sengxowa yentengiso yabasetyhini isakhula.Nangona kunjalo, xa ithemba lemarike lilungile ngokwaneleyo, i-brand nganye iphinda ibaleke ukuze ifumane umhlaba, iphucula ukukhuphisana kwayo okuphambili kumgangatho, ixabiso, isimbo soyilo kunye neminye imiba, ngethemba lokufumana amathuba okukhula ngokukhawuleza kwimarike yengxowa yabasetyhini basekhaya.Nangona kunjalo, indlela yokuma kwimarike, ukugqama kukhuphiswano phakathi kweempawu ezininzi, kwaye uzuze inkoliseko yabathengi iye yaba ngulwalathiso apho zonke iibhegi zabasetyhini eTshayina zizama ukuzifumana.

Okwangoku, isikali semfuno yentengiso yengxowa yabasetyhini iyaqhubeka nokukhula ngenxa yezi zinto zilandelayo:

Okokuqala, isiseko sabathengi baseTshayina sikhulu.Idatha ibonisa ukuba kwi-2021, inani labasetyhini e-China liya kudlula i-688 yezigidi, ukufikelela kwi-689.49 yezigidi, ukwanda kwe-940000 kunyaka odlulileyo, kubalelwa kwi-48.81% yabemi bebonke.

Okwesibini, umthamo wokusetyenziswa kwabasetyhini uya usiba namandla kwaye womelele.Njengoko i-China ibona ukubaluleka okukhulu kuphuhliso lwemfundo, inani labasetyhini abane-bachelor degree okanye ngaphezulu liye landa, kwaye inani labasetyhini abancinci abaneziqinisekiso eziphezulu zemfundo lingaphezulu kwelamadoda akwiminyaka efanayo.Iziqinisekiso zemfundo ephakamileyo zivula iimbono zabasetyhini, kwaye umnqweno wabo wokuqhuba ukuziphucula unamandla, kwaye iimfuno zabo zokomoya zomelele;Kwakunye nokuphuculwa kwenqanaba loqoqosho lwesizwe, umthamo wokusetyenziswa kwabasetyhini uya usiba namandla kwaye unamandla.Iinkcukacha zibonisa ukuba i-97% yabasetyhini basezidolophini baseTshayina banengeniso kwaye i-68% yabo banezindlu.Ngo-2022, umyinge womvuzo wenyanga wabasetyhini emsebenzini e-China uya kufikelela kwi-8545 yuan.Xa kuthelekiswa nexesha elifanayo ngo-2021, umvuzo wabasetyhini uya kunyuka nge-5%, ngaphezulu kancinci kunomvuzo wamadoda nge-4.8%.

Okwesithathu, abafazi bebesoloko bengamandla aphambili kwimarike yempahla yabathengi.Ngokwedatha, kukho i-400 yezigidi zabathengi abaphambili abaneminyaka eyi-20-60 e-China.Iyonke inkcitho echithwayo yonyaka iyonke ifikelela kwi-10 yeetriliyoni zeeyuan, kwaye ngaphezulu kwe-70% yamandla okuthenga ezentlalo asezandleni zabasetyhini.Ngokophando olufanelekileyo lweemarike, phantsi kwesiqubulo esithi "ukunyanga zonke izifo", iingxowa zabasetyhini bezisoloko zihamba phambili kwimpahla yabathengi kwimarike yabasetyhini, kwaye umlinganiselo wabo wokusetyenziswa kwefashoni yabasetyhini uhlala uphambili.

Okwesine, "amandla akhe" avelele kwimarike yabathengi.Kwiminyaka yakutshanje, ngokuphuculwa kwenqanaba lengeniso kunye nenqanaba lemfundo, abafazi banelizwi eliphezulu ekusebenziseni.Ngokwentengiso ye-JD, inani labasebenzisi ababhinqileyo liye lenyuka kwiminyaka yakutshanje, kwaye amandla okuthenga abasebenzisi ababhinqileyo nawo abonise incopho entsha.Ukukhula okuqhubekayo kokusetyenziswa kubonisa ukuba "bona" ​​badlala "amandla amabhinqa" ekuphuculeni ukusetyenziswa, kwaye abathengi besifazane baye baba ngumqolo wokusetyenziswa.Ngokukodwa, abafazi abangama-30+ baya kuba nomdla ngakumbi kwaye balandele umgangatho wobomi.Ngokwezibalo zabemi zika-2019, inani labasetyhini abaneminyaka engama-30-55 lifikelele kwi-278 yezigidi.Bakwinqanaba lobomi elinolawulo olomeleleyo lwezoqoqosho kwaye badlala indima ebalulekileyo kumacandelo ahlukeneyo emarike.

Okwesihlanu, "uqoqosho lwakhe" lukhula rhoqo, kwaye imarike yabathengi yabasetyhini iyanda.Ngophuhliso oluqhubekayo loluntu kunye nokuthatha inxaxheba okuqhubekayo kwabasetyhini kwiinkcubeko, ezoqoqosho, ezopolitiko kunye nezinye iinkalo, imeko yentlalo yabasetyhini nayo iyaphucuka.Bayanda abasetyhini “abasenzi” kuphela iintsapho zabo, kodwa bazimisele ngakumbi ukutyala imali “kwi-self investment”.Ngokutsho kophando olufanelekileyo, malunga ne-60% yabasetyhini abatshatileyo bazibeka kuqala, kwaye amadoda kunye nabantwana kufuneka "baxhomekeke".Oko “kuphaphama kwengqondo” kubonakala kuzise “ubomi” kwimarike yabathengi baseTshayina, yaye “uqoqosho lwakhe” lukhula rhoqo.Ngokutsho kwedatha, i-97% yabasetyhini base-China baya kuba yinto ephambili "yokuthenga nokuthenga" kwiintsapho zabo ngo-2020, kwaye imarike yabathengi basetyhini e-China iya kudlula i-10 trillion yuan.

Kwimeko yokunyuka kwezi ngasentla "uqoqosho lwakhe", imarike yabathengi yabasetyhini iyanda.Ngokwengxelo ye-People's Daily, i-China inemarike yabathengi yabasetyhini ye-4.8 yezigidigidi ze-yuan ngo-2020. Ngamanye amazwi, abafazi baseTshayina badle i-4.8 yetriliyoni ye-yuan ngonyaka.Njengenkokeli yeempahla zabathengi kwimarike yabasetyhini, imarike yengxowa yabasetyhini nayo inemfuno enkulu yentengiso.

Isixhenxe kukuxhaphaka kwe-e-commerce.Ukuthenga nge-Intanethi kunikeze abasetyhini ijelo elingcono lokusebenzisa kwaye kuzise namathuba ophuhliso kwiibhegi zabasetyhini.Okwangoku, inani labasetyhini abasebenzisa i-Intanethi eTshayina lifikelele ngaphezulu kwe-500 yezigidi, kwaye iPeople's Daily ikwathi inani labasebenzisi ababhinqileyo kwi-e-commerce ethe nkqo iphezulu ukuya kuthi ga kwi-70-80%, ebonisa ukuba abafazi " amandla okuthenga ngokupheleleyo”.

Idatha ibonisa ukuba ngoJanuwari 2022, isikali esisebenzayo sabasebenzisi be-intanethi yabasetyhini sele sifikelele kwi-582 yezigidi, ukuya kwi-2.3% ngonyaka, kwaye inxalenye yenethiwekhi yonke inyuke ukuya kwi-49.3%.Umyinge wexesha lokusetyenziswa kwenyanga kwabasebenzisi ababhinqileyo lidlule iiyure ze-170;Ukusetyenziswa kwe-Intanethi kungaphezulu kwe-yuan eyi-1000, kubalelwa kuma-69.4%.

Ngokukodwa, usasazo lwe-e-commerce ebukhoma.Ukusukela ngo-2018, ishishini losasazo lwe-e-commerce laseTshayina liye laba yindawo yomoya.Ngo-2019, ukuhamba okuqinileyo kunye nokungabi namali kwe-KOL okufana ne-Li Jiaqi kuya kukhuthaza uphuhliso olukhawulezayo lwe-e-commerce yokusasazwa bukhoma.Ngo-2020, imeko yobhubhane yazala enye i-boom “kuqoqosho lwezindlu” kwaye yavuselela amandla oshishino losasazo lwe-e-commerce.Izinga lemarike linyuke nge-121% xa lithelekiswa nonyaka ophelileyo, lafikelela kwi-961 yeebhiliyoni zeeyuan.Kuqikelelwa ukuba ubungakanani bemakethi yaseTshayina yosasazo lwe-e-commerce buza kufikelela kwi-1201.2 yeebhiliyoni zeeyuan ngo-2021, kwaye buya kunyuka ukuya kuthi ga kwi-1507.3 yeebhiliyoni zeeyuan ngo-2022.

Ngo-2020, ingeniso yosasazo lwe-e-commerce yaseTshayina iza kunyuka ukusuka kwi-26.8 yeebhiliyoni zeeyuan ngo-2017 ukuya kwi-1288.1 yeebhiliyoni zeeyuan, ukwanda kwe-4700%, ngophuhliso olukhawulezayo.Kwisiqingatha sokuqala sika-2021, ingeniso yosasazo lwe-e-commerce yaseTshayina iya kufikelela kwi-1094.1 yeebhiliyoni zeeyuan.

Ngexesha elifanayo, uqoqosho lwabasetyhini luye lwakhuthazwa ngamandla, kwaye amandla okusetyenziswa kwabasetyhini kwimarike yabathengi nawo abonakalisiwe.Iqhutywa ngamandla anamandla okusetyenziswa kwabasetyhini, i-e-commerce esasazwa bukhoma, njengenye yamashishini amatsha okuthengisa, nayo iye yazuza.Ngokwedatha, ukusukela ngo-Agasti 2021, ngaphezulu kwe-60% yabasebenzisi bosasazo lwe-e-commerce losasazo ngabasetyhini.Kulo mongo, abathengisi beengxowa zabasetyhini nabo bahlala bengena kumzila.